General Motors have filed a trademark infringement case to block Ford from using the name BlueCruise for its hands-free driving feature.
Ford says the name choice inspiration was the company’s iconic Blue Oval logo. But GM claims that its own hands-free driving feature, known as Super Cruise, should stop Ford.
Will this war on words turn ugly as we approach the end of the third quarter?
Timestamps:
- F 01:50
- GM 03:30
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